• colmas building
  • colmas building
  • colmas

Curriculum for B.SC

Curriculum for B.SC

100 LEVEL

FIRST SEMESTER

GSS 111 Use of English 1& 2 Units

Effective communication and writing in English study skills, language skills writing of essay answers. Instructions on Lexis, Sentence Construction. Outlines and paragraphs. Collection and organization of materials and logical presentation.Punctuation and logical presentation of papers, phonetics, art of public speaking and oral communication. Listening comprehension; Distraction; Techniques of note taking during lectures; Aids to listening comprehensive concentration, signals and cues. The use of the Library and Basic Research methods; Definition/origin of libraries; Type, forms of libraries services, cataloguing and book classification schemes, process of data collection/Analysis, Research writing; process and Techniques, documentation, references, notes and bibliography, Abbreviation research writing, submission of finished research report, grammar, part of speech, sentence types, structure and function, mechanics of writing; capitalization, punctuation and paragraphing, concord, error identification and correction. Reading comprehension. The outline note, summary writing techniques of reading comprehension; (i) scanning (ii) skimming (iii) intensive/extensive reading (iv) word/text attack skills.

GSS 116 Use of Library       1 Unit

Histories of libraries, library and education, types of libraries, MOUAU library, study skills, library resources, library search, data base resources, copyright and its implications, bibliographic citations and referencing and plagiarism.

GSS 112  Nigerian History   2 Unit

Peoples and empires of pre-colonial Nigeria; Benin, Oyo, Ibo Kingdoms, Hausa.The Fulani Jihad and the SokotoCaliphate.Nigeria and the Atlantic Slave-trade.European exploration of West African Interior.The Christian missions in Nigerian.The British conquest of Nigeria, 1914 Amalgamation, Lord Lugard and Indirect Rule. World War I and II and the rise of nationalism in Nigeria civil war 1960  1970. the second Republic of Nigeria 1979  1983. Nigeria under military rule.

GSS 113  Physical and Health Education 1 Unit

The concept of physical education and appreciation of the critical relationship of movement and living. Brief historical, philosophical and sociological basis of  Physical Education, physical fitness and body conditioning, the effects of exercise on various body systems, posture, recreation, exercise and health. Theory and practice of various games especially games with carry over value. The concept of health scope-personal hygiene community occupational and school health, consumer and drug education, emotional problems and social health.Accidents, wounds and handling emergences.

GSS 114  Elementary French 1    1 Unit

Introduction all pays LA FRANCEet la langue Francaise. Development de la langue a baversmende, la francophonieet les habitants des pays. Pourgnel le francaise all Nigeria. La contribution de la Francedans le development de l'Agriculture, de la science et de la Technologie. Les salutations quotidiennesetusuelles.Presentation de soietd'autui.Nom, profession, address, etnationalite etc. les professions dans le secteuragricule, le personnel de l'Univesite. Identification des gens et des objects communs. Les nombrescardinauxetordinaux.S'Orienter: trouver son chemindans le campus. Interrogation etnegotion a base des verbs des plus usages chaquejours.

GSS 115  Basic German  1     1 Unit

First knotakte, sichbegrussen, buchstabiern and falschverboundenaegenstandeimhous and haushalt. Eating and drinking bestellen and karanketitennumbaerale and verb. (English translation): First contacts-creating, vocabularies and wrong association, stands in the home and home servicing. Eating and drinking methods and basic grammar in the Home and hospital services. Grammatical conjugations, possessive, demonstrative, relative, reflexive, interrogative, indefinite pronouns.Numbers and verbs and invitation services.

ACC 111  Principles of Accounting 1  3 Units

History and development of Accounting.The nature, scope and purpose of Accounting, Users of Accounting information. The range of services provided to an organization by the accounting function. The role of financial accounting, major branches of accounting (financial, Auditing, taxation, public sector, cost and management accounting) and their roles in an organization. Accounting concepts, assumptions and conventions.The principles of Double Entry Boo-Keeping.The accounting process/systems and books of Accounts. Types and classifications of ledger Accounts. Books of Prime Entry -  Sales Day Books, Purchases Day Books, Returns Inward Books, Returns Outward Books. The Trial Balance.Imprest/Petty Cash System, Bank Transactions, types of Bank Accounts, and Bank Reconciliation Statements.Revenue and Capital Expenditures. Final Accounts of Sole  traders.  Trading, Profit and Loss Accounts and Balance Sheet.
Adjustments and correction of Errors in Accounts.Depreciation, Accrual and prepayments, Provisions and reserves, bad Debts and provisions for Bad debts.Manufacturing Accounts. Total/Control Accounts.

FIN 111  Introduction       2Unit

Definition and scope of finance in organization. Specialized Area of finances; finance functions in the organization. Meaning and objectives of financial management. The environment of business: Economic, social and political environment of Nigeria. Financing business firms in Nigeria, source, types and problems, role of government in the financing process.The concept of collateral in the borrowing process.Elementary financial analysis.International financial institutions. Basic concept of money and credit: Definition, origin, importance, functions and characteristics of money and credit. Money creation capacity of commercial banks. Different types of money. Quantity theory of money. Evolution and structure of Nigeria banking institutions: different types of banking institutions central bank of Nigeria, commercial banks, merchant banks, specialist banks like development banks, federal savings bank, non-banking financial institution like insurance companies, pension and provident funds, finance houses, and state finance corporations.

ECO 111 Elements of Economics    3 Units

Nature and scope of microeconomics.Theories of demand and supply (types, shits and functions).Elasticities of Demand and Supply (price, income and cross). Calculations and interpretation of the indices of the above elasticity concept. Theory of consumer behaviour, utility and preference, price and output determination under perfect competition, monopoly, monopolistic competition, duopoly and oligopoly. Indifference curve analysis. Theory of production, types of production (primary, secondary and tertiary), factors of production. Law of diminishing returns, production possibility curve. Market structure (perfect and imperfect).Theory of consumer behavior.

BUS 111  Introduction to Business  2 Units

The scope of business; the character of business from social, legal and economic perspectives.Forms, characteristics and functions of business ownership, organization and management.Marketing, Production, Finance and Accounting Functions, Government and Business.The Social responsibility of business.International Problems of Nigerian business enterprises.

MTH 111   Mathematics 1   2 Units

Transcendental functions, Hyperbolicfunctions.Inversefunctions.Logarithmic.Differentiation.Methods of integration. Integration functions. Integration by parts, Improper integrals.Applications.Areas and volumes.Center of mass.Ordinary differential equations. First order equations with valuable separate. First order linear equations. Second order homogeneous equations with constant co-efficient, applications, plane analytic geometry. Rectangular certesian co-ordinates. Distance between two points. The straight line, loci.Thecircle. Parabola, ellips and hyperbola. Second degree curves, plan polar co-ordinate system graphs of polar equations. Plans areas in polar co-ordinates. Vectors, vector addition and multiplications. Products of three or more vectors.Vector functions and their derivatives. Velocity and acceleration, matrix algebra. Addition and multiplications, transpose, determinants. Inverse of non-singular matrices. Gramer's rule and application to the solution of linear equations. (Examples should be limited to non matrices where m3, n3) Transformations of the plane, translation, reflection, enlargement, shear-composition, compositions of transformation, invariant points and lines. Mathematics concepts in Management, Set theory; Factors and Exponents; Logarithms; Trigonometry; Equation, Function & Progressions; Coordinate Geometry; Inequalities; Permutations & Combinations. Linear Programming and inequality Matrices.

UGC 111  Farm Practice  1    1  Unit

Farm planning and structure; site selection's layout of farm structures, roads and fences; field layout.

HRM 111  General Psychology    2 Unit

Philosophical Basis of Psychology, the Growth of Scientific Psychology, Schools of Psychology.Theories of Personality.The measurement of Personality.Situation determinant of behaviour. Psychotic behaviour, conduct disorders.Neurotic behaviour.Attitude to change Behavioural differences and diagonostic groups.Psychotherapy. Influence of Culture on behaviour. Basic Psychological processes in learning. Motivation.Remembering and forgetting.Fields and careers in Psychology in Nigeria.

100 LEVEL

SECOND SEMESTER

GSS 121      Use of English 11   2 Units

Course content comprises Grammar, nature, Style and purpose of writing varieties of writing e.g. formal and informal communication, memorandum, reports etc oral communication and characteristics etc.

PART I: Grammar: Language and Communication, varieties of English, Direct and reported Speech, Homonyms, Synonyms and homophones/word choice and usage.

PART II: Varieties of writing including forms, styles and language:
Formal and Informal letter writing, memorandum, Description, Narration, Exposition Argumentation, Report writing, types and language forms; investigative editorial medical valuation feasibility studies, Technical/scientific reporting, Book reviews.

PART III: Phonetics and phonology: definition, classification and articulation of sound system of English, Transcription and pronunciation, stress and information patterns, speech-making and speech presentation.

GSS 124    Elementary French  11   1 Unit

Les jours de lasemaine, les mois de l'anne', ladate. Description physiques etpsychologiguesetpsychologigues de soi et des autres personnel Quelleheureest-il? Description de la vie des activities l'orthographe, introduction a la dictei-les adjectitspossessifs, le corps hamain. Al'hopital. En ville: a la paste, au marche, a lagara, a la biblionthegue etc.

GSS 125   Basic German 11   1 Unit

First knotakte; sichbegrussen, buchstabiern and falschverboundenaegenstandeimhous and haushalt. Eating and drinking bestellen and karanketitennumbaerale and verb.
(English translation): First contacts-Greeting, vocabularies and wrong association. Stands in the home and home servicing. Eating and drinking methods and basic grammar in the home and hospital services. Grammatical conjugations, possessive, demonstrative relative, reflexive, interrogative, indefinite pronouns.Numbers and verbs and invitation services.

GSS 127 History and Philosophy of Science 2 Units

Man-His Origin & Nature; Man and his Cosmic Environment; Scientific methodology in the Society and in the Service of Man; Renewable and Non-renewable Resources; man and his energy Resources. Environment Effects of Chemicals, Plastics, Textiles, waste and other Materials; Chemical and Radio Chemical Hazard.Introduction to the various areas of science and technology.

ACC 121 Principles of Accounting 11 3 Units

Incomplete Records. Accounts of Non-profit making organizations: Receipts and payments Account, Income and Expenditure Accounts. Valuation of Stocks.Accounting for stock losses and defalcations.ConsignmentsAccounts.DepartmentalAccounts.Accounting for Containers. Bill of Exchange. Introduction to partnership Accounts Nature, formation, contents of a partnership deed and special accounting arrangements including the preparation of partnership final accounts. Meaning and valuation of goodwill in partnership admission of a new partner. Joint Venture accounts. Payroll Accounting. Formers' Accounts

Incomplete Records. Accounts of Non-profit making organizations: Receipts and payments Account, Income and Expenditure Accounts. Valuation of Stocks.Accounting for stock losses and defalcations.ConsignmentsAccounts.DepartmentalAccounts.Accounting for Containers. Bill of Exchange. Introduction to partnership Accounts Nature, formation, contents of a partnership deed and special accounting arrangements including the preparation of partnership final accounts. Meaning and valuation of goodwill in partnership admission of a new partner. Joint Venture accounts. Payroll Accounting. Formers' Accounts

ECO 121 Elements of Economics II 3 Units

Nature and scope of macroeconomics, macroeconomics policy, objectives and instruments, Population theories: Malthusian and demographic theory. The theory of economic growth and developments, problems of economic growth. Multiplier concept business cycle, national income accounting (GDP, GNP, and NI, etc) Economic systems capitalism, socialism and mixed economy, Consumption theory.Inflation and unemployment.International trade and finance.International and Regional Organizations.

BUS 121 Elements of Management 2 Units

Definitions of management.Basic concepts and theories in management.Management principle and functions. Organic Business functions. Organizational manager. Organizational Planning nature and purpose, span of management, departmentalization, line and staff authority, service departments. Staffing and directing, selection of managers, appraisal of managers, management development, nature of directing, motivation, leadership. Controlling, the con process, Nigeria environment, management problems in Nigeria. Challenges of indigenization.Transferability of management systems.Strategicmanagement.Business and government relations, organizational environment.Business social responsibilities.

MKT 121 Introduction to Marketing 2 Units

Introduction: origin and meaning of marketing; concept of exchange, needs, wants and connotation of ‘a market”; the marketing philosophies: sales concept, marketing concept, product concept etc; marketing institutions and participants; types of marketing organization and the role of marketing in Nigeria economic development. The environment of marketing: the controllable and uncontrollable variables in the marketing environment; the adaptation of the marketing organization to various environmental factors. Consumer behavior: buying motives and habits, consumer demographic and psychographic variables; consumer decision making process; market segmentation, targeting and positioning. Marketing research: Definition, role and scope of marketing research and its importance in identifying and analyzing customer needs; types of and sources of data; general procedures for marketing research; data gathering and analysis; report writing, presentation and implementation and the role of information system and the function of external agencies. Product: new product ideas and commercialization; design and development of products; adoption of innovation; why new products fail or succeed; branding, packaging and brand management and product life cycle (PLC). Pricing: pricing policies; pricing objectives; methods of setting and adjusting prices; discount concepts. Distribution channels: basic definitions; factors to consider between choosing the channel structure; distribution policies (intensive, exclusive and selective distribution); types and functions of channels (retailers, wholesalers, distributors, agents etc); channel management, physical distribution/logistics function. Promotion: meaning and classification of promotion mix; relevance of promo tool on product and marketing organization; basic concepts of advertising etc. contemporary marketing issues: international marketing, marketing of services political marketing etc

MTH 121 Mathematics II 2 Units

Mathematic and Symbolic Logic: Inductive and Deductive Systems; Mapping and Transformation, introduction to Complex Numbers; Introduction to Vectors; Matrix and Determinates. Discreet and Continuous Variables; The Straight Line in various forms; the Circle; Maxima, Minimal and points of infection; integral calculus; integration by Substitution and By-Parts; Expansion of Algebraic Functions;- Simple Sequence and Series. Number systems, indices, surds and logarithms. Polynomials, reminder and the factor theorems, polynomial equations, rational functions, partial fractions, fields, ordered fields, inequalities, mathematical, inductions, permutations and combinations, Binomial theorem, sequences and numbers. The quadratic equation and function, relation between the roots and the co-oefficients.Complexnumbers.Addition, subtraction, multiplication and division.Argand diagram, demolvre's theorem, n-th roots of complex numbers. Elementary set theory, venn diagrams and applications, de-morgan's laws, Trigonometry, elementary properties of basic trigonometric functions. Addition formulae and basic identities, sine and cosine formulae. Half-angle formulae, area of a triangle, solution of trigonometric equations, inversie trigonometric functions, functions, concepts and notation examples, composition, exponential and logarithmic function, graphs and properties, limits and continuity. Techniques for finding limits, the derivate, calculation from first principles, techniques of differentiation, chain rule. Higer order derivatives, extremum problems, mean-value theorem.Applications, indeterminate form and l'Hospital'srule.Taylor's and mandarin's series.Curve sketching integrations as the reverse of differentiation, as areas, as limit of finite sums.Definite integrals properties of definite integrals.Applications.

BUS 122 Introduction to Psychology

UGC 121 Farm Practice 1Units

Economics of orchard layout pineapple, citrus etc.

200 LEVEL

FIRST SEMESTER

GSS 212   Peace and Conflict Resolution Studies 2Units 

Basic conflicts in Peace Studies and Conflict resolution. Peace as vehicle of unity and development. Conflict issues, type of conflict e.g. Ethnic/Religious/Political/Economic conflicts. Root causes of conflicts and violence in Africa. Indigene/Settler Phenomenon.Peace Building, Management of conflict and security.Element of peace studies and conflict resolution.Developing a culture of peace. Peace mediation and peace-keeping, alternative dispute resolution (ADR). Dialogne/Arbitration in conflict resolution.Role of international organizations in conflict resolution e.g. ECOWAS, African Union, United Nations, etc.

GSS 217   Philosophy and Logic  2 Units

Introduction to the basic principles and techniques of distinguishing correct from incorrect reasoning; evolution of science technology; issue in the philosophy of science. Nature of arguments: deductive argument; validity and soundness; validity and truth. Elementary techniques of testing validity.Fallacies.The prior and the empiritical problems of induction.Elements of probability.Elements of history of science and technology.Observation, hypothesis, experiments and scientific explanation problems of scientific and technological development in Nigeria.Science and society.

BUS 212       Business    2 Units

The Nigerian Legal System Divisions and sources of Nigerian Law Common Law and equity; case law and precedent; legislation including the nature and effects of military decrees, edicts and statutes, interpretation; customary law and sharia law - meaning and scope.The court system-Outline of the structure and hierarchy of courts, officers of the court, qualification of judges, compositions and jurisdictions of various courts. Outline of important documents used in the judicial process, issue and service of court summons. Outline of the nature of special tribunals. Forms of legal liability-Substance, comparison and contrasts between criminal and civil liability. Defamation (ie libel and slander), negligent misstatements and passing off. Law of contract -Nature and essential elements of a valid contract, offer and acceptance, consideration formality, capacity, consent and vitiating factors, privity of contract, terms of contracts, discharge of contract, remedies for breach of contract, termination of contract, etc. Law of Agency-Its creation and types, rights and duties of principal and agents, termination of agency. Sale of Goods-Meaning and types of relevant goods, conditions, warranties and caveat emptor doctrine, transfer of title and risks; the duties and rights of seller and buyer. Breach of the sale of goods contract and remedies. Law of Tort-Definition of Tort, the Tort of Professional negligence, vicarious liability, criminal and civil liability.

HRM 213     Element of Government  2units

Examination of man in a political society; the nature and the role of the state; political systems; ideologies of politics; political institutions, the evolution of the Nigerian state; the Nigeria political system; constitution-making in Nigeria, Nigeria and the international political system; problems of world politics. Nature of politics; society and social organization; the state.The problem of law; constitution and constitutionalism; political ideology. The classical heritages, plato, Aristotle, stoleism and paxromanioni Revolt, towards the mass man, organs of government (National Government Institution); public Administration, political parties and pressure groups, public opinion and propaganda; elections, international order.

CMS 214    Business Statis  2 Units

Nature of statistics, statistical enquiries, forms and design.The role of statistics.Basic concepts in statistics.Discrete and continuous variables.Functional relationships, sources of data.Presentation of statistical data.Measures of central tendency.Measures of dispersion.Momem's, skew ness and kurtosis.Elementary probability distribution.Normalbinomial.Poisson and hyper geometry.Statistical decision theory. Test of hypothesis for small and large samples. CHI-squaredistribution.Linearprogression.Indexnumbers.Time series and analysis of time series.

ACC 211 Financial Accounting 1   3 Units

(Pre-requisite ACC 111 and ACC 121)

The Nature and Scope of Accounting: the Functions of Accountants. The Accounting Function arid Its Relationship with the Information System of Organisations. Accounting Procedure and Systems: Double Entry Book­keeping Systems, the Trial Balance, Accruals, Prepayment and Adjustments: Classification of Expenditure between Capital and Revenue. Methods of Recording Accounting Data: Manual and Mechanical. Trading and Profit and Loss Accounts and Balance Sheets of a sole trader; Accounting Treatment of control Accounts and Bank Reconciliations.

ACC 212  Introduction to Cost and Management Accounting        2 Units

Nature, purpose of cost accounting.Distinction and relationship between cost accounting, financial accounting and management accounting. Recent developments in cost accounting – “Just in time”, Kanban inventory control, balck-flush accounting, life cycle costing; target costing, and advanced manufacturing technique (AMT).basic costing concepts. The classification and purchasing, storekeeping, control and pricing), labour (wages procedures, remuneration and incentives, time booking and labour reports), direct expenses, and overhead costs. Reconciliation of cost and financial accounting data.Integrated accounts.

ECO 210 Economic Theory I  2Units

(pre-requisite ECO 111 & 121)

Nature of paradigms in the social sciences.Abstract models and models and socio economic change.The nature and method of economic system.Supply, demand and elasticity.The cost of production, price and output determination under the pure competition, monopoly, monopolistic competition and oligopoly. Demand for economic resources, wages, rent, interest and profit determination. Unionism, current economic problems, the social control of industry.The farm problem.Rural and urban migration.Theeconomic of income distribution.The economics of war and defence.

Introduction to Macroeconomics: National Income Determination; the PublicSector in the National Economy; Macroeconomic Policy Objectives and Instruments; Introduction to Money and, Banking, Introduction to EconomicGrowth and Development. Trade Politics with Particular reference to Nigeria.

MKT 211   Elements of Marketing   2 Units

(Pre-requisite MKT 111)

Introduction; Marketing definition, concept, Evolution, Role and Importance,The Marketing System. The Market Analysis:   Marketing Environment, BuyerBehaviour,  Market  Segmentation;   Market   Measurement   and   Forecasting;Marketing Research. The Marketing Mix: The Product Concept, Developmentand Live Cycle; Product Classification and  Marketing Strategies,  Pricing,Management of the Channels of Distribution,Promotion:      Advertising,   Personnel   Selling,   Public   Relations   and   SalesPromotion, Marketing of Professional Services,Appraising the Marketing Effort.

BUS 211  BUSINESS COMMUNICATION         (2 UNITS)

Rudiments of Communication: Communication Defined, Elements of Communication, Principles of Communication: Oral, Written and Non verbal Communication: Language Defined, Non-verbal communication, Listening, Oral and written Communication; Functions and settings of Communication: Functions of Communication, Communication, Communication setting: Communication theories and Models: Linear Model, Interactional Model, Transactional Model etc. writing and Communication Methods: writing Defined, Stages of Writing, other Aspects of the Writing process, Corporate and Public Communications, Commercial Communication Method and Letter Writing.

Process of Meeting, Conferences, Seminar, Symposium and Debates: Meetings Defined, Conduct, Procedures, Aims and Benefits/Disadvantages of Meetings.

Written Rules Affecting Meetings, Conference, Seminar, Symposium and Debates, Uses of Words, Sentences and Figurative Expressions, Words and their Meanings, Synonyms and Antonym Dynamism in Words, and Predication, Suffixation, Sentences/Figurative Expression, Reports and Handover notes: Types of Reports, Components of Reports and Handover Notes. Organization communication: The concept of organizational communication, Factors Affecting Effectiveness of organizational Communication. Types of organizational Communication.Public Relations and marketing Communication.

CAE 211 GENERAL AGRICULTURE  2 Unit

The courses covers the following aspects of Agriculture:

Agricultural economics and extension

Crops and Soil science

Animal husbandry

Natural resources and environmental management;  the Agricultural

economics and extension section covers the following; meaning and scope of agriculture, characteristics of agriculture in less developed countries (LDC’s) with particular reference to Nigeria:  roles of agriculture in Economic Development, Problem/obstacles to the development of Agriculture in Nigeria;  strategies for improving Agriculture in Nigeria.  Crop and soil sciences; crop and production and its development; problems and prospects of crop production.   Importance of crop rotation, cultural practices, water and soil conservation irrigation and drainage; soil their origin and formation, physical properties of soil, nutrient requirement and mineral nutrition of plants, introduction to fertilizers.  Animal husbandry/ production:  animal production and its development, the livestock industry-problems and prospects.   Systems of livestock production, General principles of management of the different types of farm animals.Natural resources and environmental management of the different types of farm animals.    Natural resources and environmental management:  importance of Agro forestry and Agro forestry systems in food production, environmental conservation and deforestation, importance of aquaculture and environmental sustainability.

GSS214 Intermediate French I   1 Unit

(Pre-requisite GSS 114)

L' habitation; batiments, pieces, meubleset  c.
La cuisine et les trios repas du jour, Au Restaurant, Chez  leboucher, Exprimer les autres temps du present “ en trained”.  Demandcer, donneretrefrserautorixation.Lexanimaux de la ferme, les parties de Uneplante; les fruitieres; les legumes, cheze l’ Epidier, Lex sports etieslasire, lesfetes chez nous.  Expression de temps future futuepropche.  Vacancesdansunefermeoudans lay champagne.

GSS 215  Intermediate German I  1 Unit

(Pre-requisite GSS 115)

All tag, fahen and Auskunftgeben, arbeitsauftrageortenanageben, deutsche spracheaund deutsche kultur.  Hiltver, Aspekte und Aktionsarten, pralpsitionen, Konjunkt
ione and altribute infinitive un knjunktive.  ( English Translation):  All-day affairs, traveling and arrival, Roman figures and working system in German.  Geographic description of country; buying and sending method, free-time actives.German culture, help verbs.  Verbs forms, aspect and action forms of prepositions, conjunctions, attributes, infinitive and conjunctive).

200 LEVEL

SECOND SEMESTER

MKT 222   Principles of Salesmanship 2 Units

Objectives:the objectives are to enable students: understand sales activity and to appreciate its changing role in an organisation; understand the relationship between sales and other areas of business, and activities and roles of sales person; and understand the fundamental process of selling and the skills needed to be a successful salesperson.

The syllabus include: The role of the sales force (i.e. the image of selling; Evolving orientations of organisations; The development of marketing; Concept and its impact on sales function; and Inter-relationship between sales department and others.); The Characteristics of Sales People (i.e. Types of selling activities; Characteristics and qualities required of an effective sales person; and Reviewing personal sales competence and identify activities for improvement); and Planned Sales Presentation (i.e. Importance of route planning and the role of sales calls; Prospecting and generating selling opportunities using available data; Qualification of inquiries and turning prospects into leads; Finding out about the potential customer; Checking out product and competitor’s knowledge; Planning the sales  meeting; Need and problem identification – the importance of listening and questioning; The sales presentation; Basic negotiation skills; Identifying and overcoming objections; and Closing of sale- selecting appropriate closing techniques)

ENT 221 Introduction to Entrepreneurship Studies 2 Units

Introduction to entrepreneurship and new venture creation.Entrepreneurship in theory and practice.Personal and interpersonal characters and behavioral traits of entrepreneurs.  Forms of business, staffing, marketing, and the new venture. Determining Capital requirements; Raising capital, Financial Planning and management, starting a new business, Feasibility studies.Innovation Legal issues.Insurance and environmental considerations.Possible business opportunities in Nigeria. Time management Stress and burnout budgeting. Team building-Conflicts and conflict resolutions.Project evaluation. In addition to the lectures, experts may be invited from inside and outside the University system to deliver talks and share experience from time to time.

ECO 220  Economic Theory II  2 Units

(Pre-requisite ECO 111 & 112)

Introduction to Macroeconomics: National Income Determination; the Public
Sector in the National Economy; Macroeconomic Policy Objectives and Instruments; Introduction to Money and, Banking, Introduction to Economic
Growth and Development.Trade Politics with Particular reference to Nigeria.

ACC 222    INTRODUCTION TO STRATEGIC OF FINANCIAL MANAGEMENT  2UNITS

Scope and goals of financial management.Management of working capitals cash inventory receivable, marketing securities etc.analysis and interpretation of basic financial statement, financial forecasting and planning, capital budgeting/investment decisions under condition of certainty and uncertainty.  Determinant and implications of dividends policy, valuation shares assets and enterprises, fixed income securities.  Capital structure theories, sources and cost of capital, capital rationing, mergers, acquisition, reconstruction and re-organisation.  Risk of finance and methods of avoiding them.

BUS 222  Business Law II   2 Units

(Pre-requisite BUS 212)

Hire purchase:- Its meaning and formation, the rights and obligations of the parties. Contract of employment:- the nature and formation of contracts of employment, rights and duties of employers and employees, termination and dismissal, and remedies for breach of employment contract, redundancy.Insurance contract:- Its meaning, features and outline of concepts and principles; insurable interest, premium, indemnity and fixed sum insurance, subrogation and contribution. Assignment of policy. Partnership:-Definitions, nature and types; general and limited partnerships; formation and articles of partnership, types, rights and duties of partners; relationship of partners with each other and with third partners, dissolution of partnership. Banking and Negotiable instruments:-  The legal relationship of banker and customer and their mutual duties; the meaning and characteristics of negotiable instruments (Bills and Exchange, Cheques, Promising notes, etc); Rights and duties of the parties to a bill of Exchange including the rights and duties of the holder in due course; Cheques and their crossings. Trust and Estate Administration:- Appointment, duties, powers, rights and accounts of trustees, executors and administrators. Bankruptcy:- Issue of receiving order, appointment, duties and powers of official receiver and trustee in bankruptcy, statement of affairs and deficiency.

CMS 225   Business Mathematics  2 Units

Meaning and scope of Business Maths.Determination and creation of functions.Differentiation of the 1st and 2nd orders.Simple interest and bank discount rates.Compound interest and time value or money.Use of present and future value.Annuities present and future values. Amortization schedules sinking funds, and depreciation. Financial ratios, calculations and interpretations.Bonds and stocks; procedures of issuing them. Capital budget. Integration.

ACC 221   Financial Account II  3 Units

Basic Accounting Standards: The nature and role of bodies which set accounting standards in Nigeria; structures and process of issuing accounting standards in Nigeria; Provisions of some accounting standards- Statement of Accounting Standards (SAS) 1-9. Accounting for construction contracts. Branch accounts including foreign branches. Accounting for hire purchase transactions.Accounting for purchase and sale of business.Estate and Fiduciary Accounting.Preparation of accounts of farmers, Solicitors, Underwriters, Unit trusts, stock brokerage and co-operative societies.

ACC 222 Introduction to Cost and Management Accounting  3 Units

Nature, Scope and Functions of, Cost and Management Accounting.ThePrinciples underlying the preparation and presentation of Cost Accounts for various types of business.The Different Meanings of 'Cost': Viz: Historical Costs, Standard Cost, Marginal Cost, Average Cost etc. Cost Unit and Cost Centres. The Elements of Cost and Classification of Costs.' Cost Accounting for Material, labour, Over-heads and Equipment: Job and Process of Cost Accounting, Elements of Marginal Costing, Standard Costing and Budgetary Control. Double Entry Accounts for Cost Control.Nature and Uses of Accounting Ratio.Elementary Break-even Analysis, Current Problems and Issues.

MTH 227   Introduction to Computer 3 Units

History-and Development of Computer Technology.The Why and How of Computers. Computer Types: Analog, Digital, and Hybrid. Central' Preparation Equipments: Keypunch, Sorter etc. Data Transmission, Nature, Speed and Error Detection. Data Capture and Validation including Error Detection. Systems Analysis and Design.The Programming Process; problem definition, flow charting and decision table.

GSS 224  Intermediate French II   1 Unit

(Pre-requisite GSS 124)

Expression aux temps passe;le passé compose.Commentj’aipasse les dernieresvacances”Reconter et rapporter.Lessaisons au Nigeria et en Euroupe;caracteristiques du temps qu’ilfait.L’imparafait se plaindre et reprimander;lacomparaism,comparativesuperlative.Lapossoneorie,lacharacuterie.Lespronouns,personnels;relativesetc.l’Adverbs;les rues at la circulation.  Le passe’ compose du verbepronominal.Lesanimaux du zoo.

GSS 225   Intermediate German II  1 Unit

(Pre-requisite GSS 125)

All tag,fahen and Auskunftgeben, arbeitsauftrageortenanageben, deutsche spracheaund deutsche kultur.  Hiltverb, Aspekte und AKtionsarten, pralpsitionen, Konjunktione and altribute infinitive unKnjunktive. (English Translation):  All-day affairs, traveling and arrival, Roman figures and working system in German.  Geographic description of a country; Buying and sending method, free-time actives.  German culture, help verbs, verbs forms, aspect and action forms of prepositions, conjunctions, attributes, infinitive and conjunctive).

300 LEVEL

FIRST SEMESTER

MKT 311  Distribution and Sales Management 3 Units

Concept of Distribution as one of the marketing mix element; channel of distribution, Reasons for the use of wholesalers and retailers by manufacturers, Distribution channel structure, Decision and Organization. Channel Behavior and Distribution as a social system: Channel conflict, types of conflicts and management of channel conflicts. Physical distributions system and impact of technology on distribution management, Disintermediation.

Sales Management Defined: Personal-Selling Objectives, Determining Sales Policies, Formulating Personal-Selling Strategy.Organizing the Sales Effort: The Sales Executive Jobs; the sales organization; Sales Forecasting; Sales Force Management:  Personnel Management in the Selling Field, recruiting and Selecting Sales Personnel, Planning and Conducting Sales Training Programme, Sales Techniques, Motivating the Individual Sales person, Sales Meeting and Sales
Contests, Compensating Sales Personnel, Assigning Sales Personnel to Territories, evaluating and Supervision Sales Personnel.Controlling Sales Effort:  The Sales Budget; Quotas; Sales Control and Analysis.

MKT 314  Co-Operative Marketing

The concept of marketing and marketing functions of various areas of co-operative marketing with special reference to marketing of members’ products.Marketing of agricultural goods and various channels, marketing of non-agricultural goods, pricing, transportation, etc.Calculating members’ bonus.  Problems of co-operative marketing – transport, storage, finance, etc.

CMS 314  Management Information System 2 Units

Introduction to, and Fundamentals of Data Processing – brief history and conventional data processing methods: Manual methods and mechanized methods.  Classification of systems and their relative merits.  Closed loop and open loop systems:  effect on time-lag: the total system approach and objectives; total systems and subsystems.Data processing and management information systems (MIS).The organization of MIS including the use of mechanical and electronic accounting mechanics.Flow charting and the principles of systems design and documentation. Managerial uses of the information needs of management and design of MIS. Computer and Data processing evolution of the computer and the computer system; input, output and central processing unit.Hardware and software.Introduction to common computer programming languages used in business (COBOL, FORTRAN, SPSS, etc). Electronic Data Processing (EDP) methods, batch processing, real time processing, and the management of EDP. Business system hierarchical structure of organization; sub-optimization issue.

MKT 317  Consumer Behavior (3 Units)

Introduction to the applied behavioral sciences; scope of consumer behavior;:  Role of the Consumer in Marketing, the distinction between individual, household and organizational buyers/sellers. Internal influences on consumer behavior: the consumer concepts; cognitive process; motivation and learning theories, selectivity theory; values, attitudes and behavior. Investigating customers: appreciation of the role of marketing research in identifying customer’s needs and an awareness of the basic sources of data.
External factors on consumer behavior: group Influence on Consumer; Culture Context of Consumer Behaviour, Social stratification; Reference Group and Sub-Culture Influences.The Nature and Influence of Individual:  Predispositions.  Information processing, learning process, Evaluative Criteria, Attitudes, Personality.Attitude Change and Persuasive Communication:  Nature of Communication; Attitude Change:
Decision Processes:  Problem Recognition Processes, Evaluation Processes, Purchasing processes, Post-purchase processes; integrating various influences in consumer behavior models; organizational buyer behavior: comparison between consumer and industrial buying processes; individual and inter-personal influences on the decision making process; understanding of the government market and joint decision making.
Consumerism: Development of consumerism in Nigeria and other countries; government policies on issues of consumerism, responses of issue of consumerism by individuals, industries and society at large; Current Status of Consumer Behavior Research.

BUS 315  Production Management and Control

Elements of production, production and process design and management, facility location and layout modern tools and machinery of production.  Standards definition.  Line balancing, automation, production scheduling and control work
study, maintenance and tools and equipment, quality control.Inventory Control, project planning, forecasting, aggregate planning control and material Resource Planning.

CMS 313   Business Research Methods

Introduction to research methodology; Skills of scientific investigation, information gathering, analysis and interpretation in dealing with business and organizational behaviour problems in Nigeria; the art of problem identification and analysis, data gathering, analysis and report writing; the problems and prospects of business research in a seller’s market like Nigeria; survey research and experimental research method, mechanics and style of research reports; ethical issues in management research. Skills of scientific investigation, information gathering, analysis and interpretation in dealing with business and organizational behavior problems in Nigeria.Application of statistical tools in research study.

CMS 312   Quantitative Analysis (2 Units)

Introduction to quantitative application in business, tools and concept of quantitative analysis:- probabilities, matrices, calculus etc. business decision theory and analysis  decision making under certainty, risk and uncertainty. Decision rule, sensitivity analysis, estimation of cost behaviour patterns.Correlation and repression analysis etc.Operational Research. Decision theory; minimax criterion, minimax and maximax regret criterion, expected value linear programming, inventory and production control.

ENT 311 Entrepreneurship Development & Small Business MGT (2 Units)

Pre-requsite GSS 221

Definitions of entrepreneurship; Definitions, nature and scope of small business; History of small scale business, The Nigeria financial system; The Nigeria money market; The Nigeria capital market; Nigeria Security and Exchange Commission; Central Bank of Nigeria; Types of finance; Characteristics of small scale business; Business plans; Analysis of market opportunities; Roles of small business in economic development; Success of small scale business, Failure of small business in Nigeria; Methods of assessing finance of small scale business; and Interpretations of accounts and ratios analysis.
The development aspect of the course will focus on the following:

Soap/Detergent, tooth brushes and tooth paste making

Photography and video covering

Dyeing/textile blocks paste making

Plumbing

Tailoring and fashion designing

Water treatment/conditioning/packaging

Food processing/package/preservation

Fisheries/Aquaculture

Domestic Electrical Wiring

Radio/TV repairs

Weaving

Bakery

Carpentry and Wood Works

Leather tanning

Interior Decoration

Printing

Animal husbandry (poultry, piggery, goat etc)

Vehicle maintenance

Brick laying/making

300 LEVEL

SECOND SEMESTER

MKT 322 Service Marketing

Introduction: definition of service; distinction between “goods” and “services”; meaning and examples of services marketing; the service marketing mix. Customer Relations: basic concept of customer relations; marketing concept: application of marketing concepts to banking, insurance, hotel and tourism, telecommunication, transportation and other services; marketing research and its value in marketing of services. Banking services marketing: functions of financial institutions; role of advertising; conversion of advertising responses and other marketing functions in banking industry. Insurance marketing: the origin of insurance business; functions and role of insurance to the society; advertising; distribution. Marketing hotel and tourism services: nature of hotel and tourism, application of marketing research in hotel and tourism industry; regulatory agencies in hotel and tourism industry; ministry of commerce and tourism etcmarketing- mix  strategies in financial services; relationship marketing audit and control in financial services; ethical issues in financial services marketing;  New product development (NPD) in  financial services; marketing of banking services in Nigeria; marketing of insurance services in Nigeria; marketing activities in the capital markets; environment for financial services and marketing in Nigeria; the Internet system and financial services marketing; problems of marketing financial services in Nigeria.

MKT 325        Public Relations (PR) (3 Units)

Definition and roles of Public Relations, Public Opinion and persuasion; Public Relation activities; Public Relations tools and strategies; Performance/provision of goods services informing: Objectives of Public Relation activities. Researching the “public” of PR.Channelsof Public Relation activities; Gains of successful Public Relation activities; Ways of achieving good public image. PR and the media; PR management and theory; Public Relations campaigns and tactics; marketing communication and Public Relations: communication planning, research and evaluation. PR planning; lobbying; contemporary media and popular culture; corporate social responsibility (CSR); political communication; emerging global issues in PR

MKT 326        Purchasing and Supply Management (3 Units)

The course is designed to enable the students acquire the skill  relevant to acquiring goods and raw materials for both private and public organizations.  The course will cover the following areas – meaning of purchase, purchasing organization, purchasing policy, procedures, and documentation, the various rights in purchasing (right quality, right quantity, right time, right price).  Suppler sourcing and evaluation and negotiation, information systems, etc.

CMS 329  Application of Computer to Business (2 Units)

Brief History of Computers and Computer Generation.Classification of computers.Structure of a general purpose computer.Numbersystems.The stored program.Technique of problem solving.Flow-charting, stepwise refinement.Algorithm for searching, sorting and merging of ordered lists Data preparation.1/0 Devices.DataTypes.Data Representation; Data capture.Problem-oriented languages.BASIC and FORTRAN programming.  Arithmetic expression; assignment statement; 1/0 commands;  Logical expression; arrays: sequencing, alternation and interaction; sub-programmes and parameters.  Elementary Numerical.Fortran dialects.  Features of Fortran IV.  Further Fortran IV programming – double precision arithmetic: complex number computation; logical.  If statements; EXTERNAL statements; calling parameter techniques.  String processing.  File linear lists, stacks, queues, deques, linked lists.  Three Basic computer architecture.Assembly language, Loaders, Operating systems PASCAL programming.

BUS 326 Introduction to SocialPsychology (2 UNITS)

This course offers a broad introduction to social psychology, the scientific study of human social influence and interaction. It will explore the various ways people think about, affect, and relate to one another. The course will cover the following:
Social self concept, social judgment, attitudes, persuasion, conformity, aggression, helping behavior, prejudice and interpersonal relationships; culture; group influences

CMS 321  Quantitative Analysis II  (2 units)

(please see content above)

ECO 324   Managerial Economics (2 Units)

Objective of the firm, economic theories and application in managerial decision making e.g. demand analysis, price theory and income theory, application  of employment theory to management policy, profit management , application of cost analysis; short and long run cost analysis, market structure, pricing in practices.

BUS326 Commercial Law (Law Relating to Marketing) (2 Units)

Introduction to Marketing Law; Enforcement of Trading Law; The provisions of the Acts Relating to Marketing: Sale of Good Act 1979, Supply of goods and services Act 1982, unfair Contract Terms Act 1977, Rules for Unsolicited goods and services; Legal Regulations Application; Functions of the Advertising Standards Authority, Regulation of Financial Services Marketing vis-à-vis the Financial Service Act.

MKT 316  E-MARKETING (2 UNITS)

Objectives

This course is designed to introduce candidates to fundamental principles of e-commerce, e-marketing, and e-business. Relating the principles to the Nigerian economy, the candidates are expected to have a good grasp of how internet can be used to sales, communication cost reduction, and a brand building tool. The candidates also should be able to explain basic internet technology as well as practical application of internet and e-commerce to Nigerian economy.

The contents of this course will include:

Understanding the internet

Meaning of internet, getting connected to the web, dial-up connection, full access, digital satellite link, radio connection.

Choosing an ISP

Browsing the internet and accessing a website.

Internet Resources

The meaning and usage of internet technology such as File Transfer Protocol (FTP), the Gopher, Telnet, The Bulletin Board Services (BBS), World Wide Wide (www), etc.

Challenges of Cyber Marketing

Meaning of Cyber Marketing, its Origin and objectives,

The allures of e-commerce and types of e-commerce such as B2B, B2C, B2B2C,

The pitfalls of internet marketing,

Roles of internet incubators

Creating and Maintaining Market Presence on the Internet

The role of mission and objectives,

Crafting a Web business model, defining market focus and how to reach target customer and get paid for their procurement.

Designing the Website, what type of website, promotional site, content site and transaction sites set up cost.

The project team, site launching and implementation,

Branding and popularizing the website

The Internet and the Marketing Mix

Understanding of the component of the marketing mix in relation to the internet marketing,

The Nude economy, Product development process, protocol development, Economic and Technical feasibility, Test Marketing, Product launch, etc.

Web based advertising and advertising tools, Ad serving, Advertising on free ware and Share ware, commercial on-line services advertisers,

Customer relationship management, advertising cost, public relations and sales promotion on internet, salesmen and the internet

Factors affecting pricing on the internet, price intelligence and demand and supply chain management. Internet marketing and Disintermediation.

The Internet and e-commerce Selected Applications

Internet based accounting

On-line employment Bureau

The internet and Air Travel Agency,

Marketing of Music,

Financial services and Tours, the Internet and Stock broking, etc

Factors to consider in buying shares of Internet firm.

e-Customer and e-Tools

Introduction to e-Customers motivation, expectation,

On-line buying process, on-line information processing,

On-line relationships and loyalty, Customer profiles, the post Customer in relation to World and Nigeria economy.

Introduction to e-tools such as interactive digital TV and Radio, Mobile device interactive kiosks, ID-ROMs and Interactive business cards.

Traffic Building

Introduction to traffic building, search engines, Portals, Link building banner,

Viral Marketing,

Offline traffic building, Control and resources relating them to the Nigerian economy

E-Planning

*Introduction to e-planning, situation analysis, objectives, strategies, tactics, action, control and resources.

 

400 LEVEL

FIRST SEMESTER

MKT 411  Marketing Communication (3UNITS)

Introduction: Definitions; role of promotion in marketing; consumer behaviour and marketing promotion and communication; creativity in marketing promotions and communications; elements of marketing promotions/communication-mix; objective and barriers to effective communication;
Advertising: meaning, objectives, types and functions; the role in brand and trade marks label; advertising techniques: humor, novelty, endorsement and unique selling proposition (USP); types of media, characteristics and criteria for media selection etc; sales promotion: meaning, objectives, tools etc; personal selling; public relations and publicity: public relations and consumerism; effectiveness of PR activities and codes of ethics and roles of Nigeria Institute of Public Relation (NIPR)
Environmental influences on promotion/marketing communication: the marketing communication process and its elements; the value of models, the common communication process models and their criticisms; the importance and influence of environmental variables on marketing communication development of effective communication in marketing, non-verbal behavior in communication. The AIDA concept. Ethical and legal environments for marketing promotions and communications; budgeting and appropriation; considerations for efficient and effective marketing promotions and communications; though on marketing promotions/communications; regulations and control of marketing promotion strategy; integrated marketing promoting strategy.Management of the Promotion, Programme Ethical and Legal Environmental of Promotion.

MKT 413  MARKETING RESEARCH (2UNITS)

Application and role of marketing research; fieldwork and desk research, research process; users and doers of marketing research; marketing research and marketing information system (MIS); the marketing research process; marketing research in Nigeria, scope, problems and trends. Management of research efforts: research brief; the research proposal, research budgets and types of research. Planning the research project: research objectives and plan; specifying primary data acquisition methods; secondary data sources; field work process and comparative data sources and associated problems. Performing the data collection: population and sample; sampling process and selection etc; forecasting and gathering market intelligence. Selected application of marketing research: motivation research; advertising research, product research, sales research. Corporate image research, Consumer Research; Marketing Segmentation Research; Test Marketing; Research for International marketing; Industrial Marketing Research, Marketing Research for services, test marketing: definition; problems, pitfalls and overcoming them. Ethical Issues in Marketing Research.

MKT414  RETAIL AND WHOLESALE MANAGEMET (2UNITS)

Relationship between  retailing and wholesaling, retailing and wholesaling  in Nigeria; frame work for strategic retailing; strategy planning process; competitive strategic for both retail and wholesale institutions, the financial plan, merchandising, store layout and merchandise presentation, contact with vendors others.

MKT 416 PRODUCT DEVELOPMENT and INNOVATION (2UNITS)

Nature of product: definition; tangible and intangible products; essential components of all products; product mix, product offer and product value and product differentiation. Consumer and industrial products: meaning, classification, characteristics and difference. Product life cycle (PLC): nature, characteristics, usage and limitations of PLC and factors affecting PLC. Product planning: meaning and examples of marketing strategies etc. product mix strategy: validity of product modification; optional product mix; dilemma of product positions, product price, product line pricing etc. Introduction to the concepts of product development: nature, why new product is introduced, criteria for adding new product etc. Branding, packaging and labeling; product adoption process and product testing.Technology and new product including relationship between invention, innovations and diffusion, product innovations in the firm including creativity and innovation.Alternative innovation strategies.Factors that influence innovation adoption decision; Innovations and Economics growth; Incentive for commercial innovations.  Organizational variable that stimulate innovation-techniques of technological assessment; Diffusion  of innovations in both industrial consumer markets; effects of diffusion technology transfer; Pattern of diffusion; Factors that influence innovation adoption decision.

MKT412  MARKETING MANAGEMENT (3UNITS)

A course designed to build upon and developed the concepts and ideas introduced in the previous marketing courses,  it is  the capstone of marketing courses and looks at marketing from the managerial viewpoint.

Application of the fundamental principles of management to the Marketing function. The organization, planning, control and co-ordination of the Marketing function. Organization of the Marketing plan, co-ordination and interaction of the whole Marketing function (product, physical distribution, pricing and promotion), Marketing and Social Responsibility, Consumer Behavior etc.

FIN 415  CAPITAL MARKETS AND PORTFOLIO THEORY(2 UNITS)

Study of portfolio selection and management.Risk and Returns.  Potential profitability of various investments, forecasting returns on individual portfolios.  Stock Exchange:  Growth, Structure, performance in Nigeria.  Capital Market theory, and current state of empirical evidence of Models for evaluation portfolio performance.

ABF 413   BUSINESS POLICY (2UNITS)

Concepts of strategy in relation to business, Corporations, and Management.Linkage between organization and their environments.Concepts of policies, decision-making, business objective, performance criteria, structure, and managerial behaviours.  Practice in calculating simple financial and economic indices from business data and other accounting information.  Learning the behavioural implications of courses of action.Analyzing a firm’s opportunities and threats, strengths and weaknesses.Selecting strategies and structures of public liability companies from their published annual reports.  Developing clear business objectives, setting clear strategies and policies, and presenting structures that are capable of being used in implementing chosen strategies.  Organic Business functions of marketing, production, finance, and personnel in Nigeria.  Management process of corporate planning.  Budgeting and control, business performance appraisal, managing by objectives, motivating group and individual efforts and generally relating an organization to the changes taking place in its environment.  Predicting the dynamic environment.Impact of environmental changes on the strategies and performance of a firm.Analysis of the role of employee and managerial behaviour in success or failure of strategy implementation.Integratedanalysis.Recent developments affecting the strategy formulation and implementation processes of firms in Nigeria.

FIN 415 ECONOMETRICS  (2 UNITS)

The nature and scope of econometrics, correlation analysis and the classical linear regression model (CCRM), Simple regression analysis, the ordinary least squares (OLS) method, the basic assumptions of CLRM, the test of significance of the least squares estimates, multiple regression, functional forms of regression models, Dummy variables, violation of basic CLRM assumptions.  Multi collinearity, heteroscedastinity, autocorrelations, application of Computer in regression analysis.

MKT 417  SEMINAR IN MARKETING (1UNIT)

The course introduces students to the most recent research in the area of theories and practice of marketing. The content of the course is expected to vary from year to year. Areas covered include the development of marketing thought, consumer behavior theories, decision-making, logistics and distribution; marketing strategies, E-marketing, International marketing and business, Export techniques etc. Each student is expected to make at least one presentation during the course, focusing on these areas outlined.

MKT 413 MARKETING ETHICS & PROFESSIONAL MARKETING PRACTICE (2UNITS)

Marketing Ethics

Meaning and Definition

Ethical Philosophies and Concepts

Social Responsibilities

Ethical Responsibilities

Fundamental Techniques for Studying Ethics

Some Morally Difficult Situations on Marketing

The unsatisfied Consumer/Customer

Consumerism

Meaning and Definition

Causes of Consumerism

Government Responses to consumerism through consumer protection Agencies in Nigeria.

Consumerism:  Implications for Marketing Management

Consumer Education

Meaning of Consumer Education:  What it entails

The importance of Consumer Education

Reasons for Consumer Education

Techniques for Consumer Education

Consumer Training on How to Use products.

Environmentalism

 Meaning and Definition

Green Marketing

Professional Marketing

Meaning of Profession

The Importance/Role of Professional Marketing on Economic Development

Regulatory/Supervisory of Marketing practice and profession

Professional Bodies and Regulatory Agencies

Such as MIMN, NIPR, APCON, NAFDAC, etc.

Consumer protection Agency, NDLEA, SON, BON, NAN etc.

Case Studies

400 LEVEL

SECOND SEMESTER

MKT 400  PROJECT RESEARCH (4UNITS)

(pre-requisite CMS 313)

This is the final year research project intended to test the student’s skill in analyzing and writing research report based on an empirical or library study of a specific subject matter on topic in Marketing.  Or this is the personal B.Sc. research project to be carried out by the students under supervision.  The research should be of a problem solving nature.  The goal is to develop in the students the ability to identify problems and to take informed decisions.  The product of the students effort shall be typed and bound in a prescribed format.

MKT 421  MARKETING LOGISTICS (3UNITS)

Marketing logistics has to do with the following inter-related sub specialties, transportation inventory, control, warehousing, packaging, order processing, material handling and physical distribution.  Introduction to marketing logistics, optimization of distribution centre.Plant capacity and warehousing channels of distribution.  Inventory handling and control.  The order processing cycle.  Logistics and packaging, materials handling, transportation; The transportation system in Nigeria; The future of transportation in Nigeria; total distribution cost concept: minimizing total distribution costs. Scheduling: definition and objectives; how to schedule vehicles for deliveries; associated problems with scheduling etc. local delivery: meaning; problem of economic delivery; plan for economic delivery.

MKT 422 INDUSTRIAL MARKETING (2 UNITS)

Introduction: definition of industrial marketing and market consideration of industrial marketing; differences between the producer and consumer markets; factors affecting industrial goods purchasing; distribution and participants in industrial markets.
Strategy formulation in the industrial market: assessing opportunities, industrial market segmentation, target marketing and positioning. Formulation of product plan: developing product strategy, innovation and new product development. Organizational buyer: definition; demand for organization products; factors affecting industrial product decisions; major types of buying situations and steps in industrial buying. Buying process: definition of buying process as a system of input and output; the Bayesian model, Hobbeian model and marketing implications of these models.Pricing and distributions in industrial marketing. Government market: definition, objectives and operation of government market

MKT424 AGRICULTURAL MARKETING (2 UNITS)

This course is designed to enable the students apply their knowledge of marketing to the areas of agricultural products and mineral resources.  The course will cover the following areas:  the nature and scope of agricultural marketing; growth of agricultural marketing and the role of farmers and other participants in agricultural marketing and expansion. Pricing in agricultural marketing: differences between agricultural and non-agricultural product prices; the effect of supply and demand on pricing of agricultural products; reasons for seasonal price fluctuations. Physical distribution: definition of physical distribution as a marketing function; modes of distributing agricultural products in Nigeria and the impact of freight charges on agricultural products; the cost of physical distribution in Nigeria.  The role of government in agricultural marketing; government regulation and subsidies in promoting agricultural products; importance of agricultural credit scheme; international markets: factors affecting agricultural products in international markets and functions of commodity boards.  identification the various agricultural products and mineral resources; marketing problems of the Agricultural products, marketing strategies of agricultural products and petroleum product in Nigeria.  The application of the marketing variables to the marketing of the agricultural products.

BUS 425 COMMODITY EXCHANGE AND FUTURES MARKETING (2 UNITS)

Commodity Exchange: What is the commodity exchange? Types of commodity exchange and in Africa future exchanges; types, functions, organization and management. Mechanics of future markets, orders ; Various types of futures contract; Variants of future and stock market (derivative). Foreign current interest rates, futures and stock futures mechanism operation. Prospect of and impediment of development of future and commodity exchange in Nigeria.

BUS 414 ANALYSIS FOR BUSINESS DECISION (2 UNITS)

Elements of Decision Analysis, Types of Decision Situations, Decision Trees; Operational Research Approach to Decision Analysis, Systems and System Analysis; Modeling in OR, Simulation; Cases for OR Analysis, Mathematical Programming; Transportation Model, Assignment Model, Conflict Analysis and Game Theory, Project Management, other OR Models: Inventory, Replacement, Line Balancing, Routing and Sequencing, and Search.

MKT 316    E-MARKETING (2 UNITS)

Objectives

This course is designed to introduce candidates to fundamental principles of e-commerce, e-marketing, and e-business. Relating the principles to the Nigerian economy, the candidates are expected to have a good grasp of how internet can be used to sales, communication cost reduction, and a brand building tool. The candidates also should be able to explain basic internet technology as well as practical application of internet and e-commerce to Nigerian economy.

The contents of this course will include:

Understanding the internet

Meaning of internet, getting connected to the web, dial-up connection, full access, digital satellite link, radio connection.

Choosing an ISP

Browsing the internet and accessing a website.

Internet Resources

The meaning and usage of internet technology such as File Transfer Protocol (FTP), the Gopher, Telnet, The Bulletin Board Services (BBS), World Wide Wide (www), etc.

Challenges of Cyber Marketing

Meaning of Cyber Marketing, its Origin and objectives,

The allures of e-commerce and types of e-commerce such as B2B, B2C, B2B2C,

The pitfalls of internet marketing,

Roles of internet incubators

Creating and Maintaining Market Presence on the Internet

The role of mission and objectives,

Crafting a Web business model, defining market focus and how to reach target customer and get paid for their procurement.

Designing the Website, what type of website, promotional site, content site and transaction sites set up cost.

The project team, site launching and implementation,

Branding and popularizing the website

The Internet and the Marketing Mix

Understanding of the component of the marketing mix in relation to the internet marketing,

The Nude economy, Product development process, protocol development, Economic and Technical feasibility, Test Marketing, Product launch, etc.

Web based advertising and advertising tools, Ad serving, Advertising on free ware and Share ware, commercial on-line services advertisers,

Customer relationship management, advertising cost, public relations and sales promotion on internet, salesmen and the internet

Factors affecting pricing on the internet, price intelligence and demand and supply chain management. Internet marketing and Disintermediation.

The Internet and e-commerce Selected Applications

Internet based accounting

On-line employment Bureau

The internet and Air Travel Agency,

Marketing of Music,

Financial services and Tours, the Internet and Stock broking, etc

Factors to consider in buying shares of Internet firm.

e-Customer and e-Tools

Introduction to e-Customers motivation, expectation,

On-line buying process, on-line information processing,

On-line relationships and loyalty, Customer profiles, the post Customer in relation to World and Nigeria economy.

Introduction to e-tools such as interactive digital TV and Radio, Mobile device interactive kiosks, ID-ROMs and Interactive business cards.

Traffic Building

Introduction to traffic building, search engines, Portals, Link building banner,

Viral Marketing,

Offline traffic building, Control and resources relating them to the Nigerian economy

E-Planning

*

Introduction to e-planning, situation analysis, objectives, strategies, tactics, action, control and resources.

MKT 426 STRATEGIC MARKETING

Objectives: These include to acquaint students with major aspects of the planning and control element involved in marketing management; Identify factors which are germane to the development of marketing strategies; systematically analyse and present possible solutions to marketing management problems using a full range of theoretical and methodological resources from the marketing literature; Exhibit and effectively use awareness of the institutional framework within which marketing management takes place; and Describe and comment critically on the execution of marketing policies and propose effective solutions to marketing management problems.

The syllabus include: Introduction to Planning and Control;Marketing Strategies and Tactics; Market Segmentation; Market Segmentation; Market Measurement and Forecasting; Decision Making; Product Strategies; Promotion Strategies;Pricing Strategies; Channel Strategies; and Marketing and Functional Strategies.

MKT 427 INTERNATIONAL MARKETING AND BUSINESS (2UNITS)

Overview of international and multinational global marketing and strategies; concept of psychic distance in international marketing; basic concept in international marketing; forms of international market entry strategies; barriers to international marketing practices; international marketing environment; international marketing and the marketing mix elements; export marketing; risks in international marketing; analysis of international market opportunities; developing strategies plan in international marketing; organizing and implementing international marketing policies and strategies; evaluation and control of international marketing operations. Export Marketing and export techniques. Financing foreign trade: role of banks; balance trade and payments issues; international market segmentation; role of government in international marketing; Globalization of markets and trade agreements: GATT, EFTA, WTO, and NAFTA; criteria for Global marketing strategic alternative. International marketing selection and techniques; overcoming hidden and not hidden barriers and challenges affecting success in globalization.

Concept of International Business, Classical Trade Theory:  Introduction, Mercantilism and National Building, Free Trade (Theory of Absolute Advantage), Theory of comparative advantage, The Assumptions of classical Trade Theory, Modern Trade Theory: Factor Proportions and Factors Intensity, Offer Curves – Reciprocal Demand and Supply, Dynamic Factors.  Changing the Basis of Trade, Terms of Trade Measures, and The Effects of Tariff; International Finance: Balance of Payments Accounting – Credits, Debits, and Current Account, Balance of Payment Accounting – The Financing Accounts, National Income, Prices and Trade Balance, The Foreign Exchange Markets, Relatively Fixed Rate System