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Marketing

Marketing

Synopses

SYNOPSES FOR COLLEGE OF MANAGEMENT SCIENCES

MARKETING

MKT 121                Introduction to Marketing                                                2 Units

Awards, Grants and Linkage

Nwachukwu, I.N, received TETFUND travel grant to India for the attendance of International Training Workshop on “Empowerment for Peace through Leadership in Agribusiness and Sustainability (EmPeace LABS 2012),organized for Community Leaders from Developing Countries from 18lh - 26Ih October 2012, at “Gandhi Teerth”, Jain Hills, Jalgaon, Maharashtra. India

Requirements

The criteria for admission into the B. Sc. Marketing Programme of MOUAU are as shown in the table below:

Programme

O'level Subjects

Direct Entry

UTME subjects

B.Sc. (Hons) Degree in Marketing

Five O/level Credit passes in not more than two sittings to include: English Language, Mathematics and Economics and any other two subjects

Philosophy

The underlying philosophy of the department of marketing in an Agricultural and Agribusiness environment is to train/equip students with the knowledge of right tools, techniques and methods aimed at broadening and deepening their intellectual capacity in the area of marketing of agricultural and other primary products. This is geared towards strengthening their potential to be relevant in the supply chain management and in today’s competitive global business environment. This involves advancing research in agricultural marketing and other core business areas.

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