SYNOPSES FOR COLLEGE OF MANAGEMENT SCIENCES
MKT 121 Introduction to Marketing 2 Units
Marketing definitions: fundamental concepts in marketing; marketing evolution and phases; role and importance of marketing; the marketing system in Nigeria; marketing viewpoints/perspectives; marketing and contributions from cognate disciplines; science, art and theory in marketing; functions of marketing; marketing environment; needs and wants; buyer behaviour and market segmentation; marketing analysis; market measurement and forecasting; the marketing mix elements; paradigm shift in marketing; contemporary issues in marketing; marketing under attack. Marketing activities in the marketing-mix elements; Strategic marketing; the Product concept; optimum product competition; new product development (NDP) process; product life cycle; the cycle time, product classifications and marketing strategies; pricing policies and strategies distribution channel decision; promotional mix tools, advertising, public relations, personal selling, sales promotions, direct marketing, etc; marketing of professional services; marketing research; marketing planning; appraising marketing systems. Others areas of coverage include:-
A. Marketing Analysis The marketing environment, buyer behaviour, market segmentation, market measure and forecasting research.
B. The marketing concept, development, life cycles, classification and branding, pricing, management of channels of distribution and promotional communication especially advertising personal selling public relations, sales promotion, word of mouth publicity.
C. Marketing of financial services.
MTH 111 Mathematics 1 2 Units Transcendental functions, Hyperbolic functions. Inverse functions. Logarithmic. Differentiation. Methods of integration. Integration functions. Integration by parts, Improper integrals. Applications. Areas and volumes. Center of mass. Ordinary differential equations. First order equations with valuable separate. First order linear equations. Second order homogeneous equations with constant co-efficient, applications, plane analytic geometry. Rectangular certesian co-ordinates. Distance between two points. The straight line, loci. The circle. Parabola, ellips and hyperbola. Second degree curves, plan polar co-ordinate system graphs of polar equations. Plans areas in polar co-ordinates. Vectors, vector addition and multiplications. Products of three or more vectors. Vector functions and their derivatives. Velocity and acceleration, matrix algebra. Addition and multiplications, transpose, determinants. Inverse of non-singular matrices. Gramer's rule and application to the solution of linear equations. (Examples should be limited to non matrices where m3, n3) Transformations of the plane, translation, reflection, enlargement, shear-composition, compositions of transformation, invariant points and lines. Mathematics concepts in Management, Set theory; Factors and Exponents; Logarithms; Trigonometry; Equation, Function & Progressions; Coordinate Geometry; Inequalities; Permutations & Combinations. Linear Programming and inequality Matrices.
UGC 111 Farm Practice 1 1 Unit
Farm planning and structure; site selection's layout of farm structures, roads and fences; field layout.
HRM 111 General Psychology 2 Unit
Philosophical Basis of Psychology, the Growth of Scientific Psychology, Schools of Psychology. Theories of Personality. The measurement of Personality. Situation determinant of behaviour. Psychotic behaviour, conduct disorders. Neurotic behaviour. Attitude to change. Behavioural differences and diagonostic groups. Psychotherapy. Influence of Culture on behaviour. Basic Psychological processes in learning. Motivation. Remembering and forgetting. Fields and careers in Psychology in Nigeria.
MTH 121 Mathematics II 2 Units
Mathematic and Symbolic Logic: Inductive and Deductive Systems; Mapping and Transformation, introduction to Complex Numbers; Introduction to Vectors; Matrix and Determinates. Discreet and Continuous Variables; The Straight Line in various forms; the Circle; Maxima, Minimal and points of infection; integral calculus; integration by Substitution and By-Parts; Expansion of Algebraic Functions;- Simple Sequence and Series. Number systems, indices, surds and logarithms. Polynomials, reminder and the factor theorems, polynomial equations, rational functions, partial fractions, fields, ordered fields, inequalities, mathematical, inductions, permutations and combinations, Binomial theorem, sequences and numbers. The quadratic equation and function, relation between the roots and the co-oefficients. Complex numbers. Addition, subtraction, multiplication and division. Argand diagram, demolvre's theorem, n-th roots of complex numbers. Elementary set theory, venn diagrams and applications, de-morgan's laws, Trigonometry, elementary properties of basic trigonometric functions. Addition formulae and basic identities, sine and cosine formulae. Half-angle formulae, area of a triangle, solution of trigonometric equations, inversie trigonometric functions, functions, concepts and notation examples, composition, exponential and logarithmic function, graphs and properties, limits and continuity. Techniques for finding limits, the derivate, calculation from first principles, techniques of differentiation, chain rule. Higer order derivatives, extremum problems, mean-value theorem. Applications, indeterminate form and l'Hospital's rule. Taylor's and mandarin's series. Curve sketching integrations as the reverse of differentiation, as areas, as limit of finite sums. Definite integrals properties of definite integrals. Applications.
UGC 121 Farm Practice 1Units
Economics of orchard layout pineapple, citrus etc.
BUS 213 Element of Government 2 units
Examination of man in a political society; the nature and the role of the state; political systems; ideologies of politics; political institutions, the evolution of the Nigerian state; the Nigeria political system; constitution-making in Nigeria, Nigeria and the international political system; problems of world politics. Nature of politics; society and social organization; the state. The problem of law; constitution and constitutionalism; political ideology. The classical heritages, plato, Aristotle, stoleism and pax romanioni Revolt, towards the mass man, organs of government (National Government Institution); public Administration, political parties and pressure groups, public opinion and propaganda; elections, international order.
ECO 210 Economic Theory I 2 Units
(pre-requisite ECO 111 & 121)
Nature of paradigms in the social sciences. Abstract models and models and socio economic change. The nature and method of economic system. Supply, demand and elasticity. The cost of production, price and output determination under the pure competition, monopoly, monopolistic competition and oligopoly. Demand for economic resources, wages, rent, interest and profit determination. Unionism, current economic problems, the social control of industry. The farm problem. Rural and urban migration. The economic of income distribution. The economics of war and defence.
Introduction to Macroeconomics: National Income Determination; the Public Sector in the National Economy; Macroeconomic Policy Objectives and Instruments; Introduction to Money and, Banking, Introduction to Economic Growth and Development. Trade Politics with Particular reference to Nigeria.
MKT 211 Elements of Marketing 2 Units
(Pre-requisite MKT 111)
Introduction; Marketing definition, concept, Evolution, Role and Importance, The Marketing System. The Market Analysis: Marketing Environment, Buyer Behaviour, Market Segmentation; Market Measurement and Forecasting; Marketing Research. The Marketing Mix: The Product Concept, Development and Live Cycle; Product Classification and Marketing Strategies, Pricing, Management of the Channels of Distribution, Promotion: Advertising, Personnel Selling, Public Relations and Sales Promotion, Marketing of Professional Services, Appraising the Marketing Effort.
CAE 211 GENERAL AGRICULTURE 2 Unit
The courses covers the following aspects of Agriculture:
- Agricultural economics and extension
- Crops and Soil science
- Animal husbandry
- Natural resources and environmental management; the Agricultural
economics and extension section covers the following; meaning and scope of agriculture, characteristics of agriculture in less developed countries (LDC’s) with particular reference to Nigeria:roles of agriculture in Economic Development, Problem/obstacles to the development of Agriculture in Nigeria;strategies for improving Agriculture in Nigeria.Crop and soil sciences; crop and production and its development; problems and prospects of crop production.Importance of crop rotation, cultural practices, water and soil conservation irrigation and drainage; soil their origin and formation, physical properties of soil, nutrient requirement and mineral nutrition of plants, introduction to fertilizers.Animal husbandry/ production:animal production and its development, the livestock industry-problems and prospects.Systems of livestock production, General principles of management of the different types of farm animals.Natural resources and environmental management of the different types of farm animals.Natural resources and environmental management:importance of Agro forestry and Agro forestry systems in food production, environmental conservation and deforestation, importance of aquaculture and environmental sustainability.
ECO 220 Economic Theory II 2 Units
(Pre-requisite ECO 111 & 112)
Introduction to Macroeconomics: National Income Determination; the Public
Sector in the National Economy; Macroeconomic Policy Objectives and Instruments; Introduction to Money and, Banking, Introduction to Economic Growth and Development. Trade Politics with Particular reference to Nigeria.
BUS 225 Business Mathematics 2 Units
Meaning and scope of Business Maths. Determination and creation of functions. Differentiation of the 1st and 2nd orders. Simple interest and bank discount rates. Compound interest and time value or money. Use of present and future value. Annuities present and future values. Amortization schedules sinking funds, and depreciation. Financial ratios, calculations and interpretations. Bonds and stocks; procedures of issuing them. Capital budget. Integration.
MTH 227 Introduction to Computer 3 Units
History-and Development of Computer Technology. The Why and How of Computers. Computer Types: Analog, Digital, and Hybrid. Central' Preparation Equipments: Keypunch, Sorter etc. Data Transmission, Nature, Speed and Error Detection. Data Capture and Validation including Error Detection. Systems Analysis and Design. The Programming Process; problem definition, flow charting and decision table.
MKT 311 Distribution and Sales Management 3 Units
Concept of Distribution as one of the marketing mix element; channel of distribution, Reasons for the use of wholesalers and retailers by manufacturers, Distribution channel structure, Decision and Organization. Channel Behavior and Distribution as a social system: Channel conflict, types of conflicts and management of channel conflicts. Physical distributions system and impact of technology on distribution management, Disintermediation. Sales Management Defined: Personal-Selling Objectives, Determining Sales Policies, Formulating Personal-Selling Strategy. Organizing the Sales Effort: The Sales Executive Jobs; the sales organization; Sales Forecasting; Sales Force Management: Personnel Management in the Selling Field, recruiting and Selecting Sales Personnel, Planning and Conducting Sales Training Programme, Sales Techniques, Motivating the Individual Sales person, Sales Meeting and Sales Contests, Compensating Sales Personnel, Assigning Sales Personnel to Territories, evaluating and Supervision Sales Personnel. Controlling Sales Effort: The Sales Budget; Quotas; Sales Control and Analysis.
MKT 314 Co-Operative Marketing
The concept of marketing and marketing functions of various areas of co-operative marketing with special reference to marketing of members’ products. Marketing of agricultural goods and various channels, marketing of non-agricultural goods, pricing, transportation, etc. Calculating members’ bonus. Problems of co-operative marketing – transport, storage, finance, etc.
CMS 314 Management Information System 2 Units
Introduction to, and Fundamentals of Data Processing – brief history and conventional data processing methods: Manual methods and mechanized methods. Classification of systems and their relative merits. Closed loop and open loop systems: effect on time-lag: the total system approach and objectives; total systems and subsystems. Data processing and management information systems (MIS). The organization of MIS including the use of mechanical and electronic accounting mechanics. Flow charting and the principles of systems design and documentation. Managerial uses of the information needs of management and design of MIS. Computer and Data processing evolution of the computer and the computer system; input, output and central processing unit. Hardware and software. Introduction to common computer programming languages used in business (COBOL, FORTRAN, SPSS, etc). Electronic Data Processing (EDP) methods, batch processing, real time processing, and the management of EDP. Business system hierarchical structure of organization; sub-optimization issue.
CMS 313 Research Methodology
Introduction to research methodology; Skills of scientific investigation, information gathering, analysis and interpretation in dealing with business and organizational behaviour problems in Nigeria; the art of problem identification and analysis, data gathering, analysis and report writing; the problems and prospects of business research in a seller’s market like Nigeria; survey research and experimental research method, mechanics and style of research reports; ethical issues in management research. Skills of scientific investigation, information gathering, analysis and interpretation in dealing with business and organizational behavior problems in Nigeria. Application of statistical tools in research study.
MKT 321 Consumer Behavior (3 Units)
Introduction to the applied behavioral sciences; scope of consumer behavior;: Role of the Consumer in Marketing, the distinction between individual, household and organizational buyers/sellers. Internal influences on consumer behavior: the consumer concepts; cognitive process; motivation and learning theories, selectivity theory; values, attitudes and behavior. Investigating customers: appreciation of the role of marketing research in identifying customer’s needs and an awareness of the basic sources of data.
External factors on consumer behavior: group Influence on Consumer; Culture Context of Consumer Behaviour, Social stratification; Reference Group and Sub-Culture Influences. The Nature and Influence of Individual: Predispositions. Information processing, learning process, Evaluative Criteria, Attitudes, Personality. Attitude Change and Persuasive Communication: Nature of Communication; Attitude Change:
Decision Processes: Problem Recognition Processes, Evaluation Processes, Purchasing processes, Post-purchase processes; integrating various influences in consumer behavior models; organizational buyer behavior: comparison between consumer and industrial buying processes; individual and inter-personal influences on the decision making process; understanding of the government market and joint decision making.
Consumerism: development of consumerism in Nigeria and other countries; government policies on issues of consumerism, responses of issue of consumerism by individuals, industries and society at large; Current Status of Consumer Behavior Research.
MKT 322 Service Marketing
Introduction: definition of service; distinction between “goods” and “services”; meaning and examples of services marketing; the service marketing mix. Customer Relations: basic concept of customer relations; marketing concept: application of marketing concepts to banking, insurance, hotel and tourism, telecommunication, transportation and other services; marketing research and its value in marketing of services. Banking services marketing: functions of financial institutions; role of advertising; conversion of advertising responses and other marketing functions in banking industry. Insurance marketing: the origin of insurance business; functions and role of insurance to the society; advertising; distribution. Marketing hotel and tourism services: nature of hotel and tourism, application of marketing research in hotel and tourism industry; regulatory agencies in hotel and tourism industry; ministry of commerce and tourism etc marketing- mix strategies in financial services; relationship marketing audit and control in financial services; ethical issues in financial services marketing; New product development (NPD) in financial services; marketing of banking services in Nigeria; marketing of insurance services in Nigeria; marketing activities in the capital markets; environment for financial services and marketing in Nigeria; the Internet system and financial services marketing; problems of marketing financial services in Nigeria.
MKT 325 Public Relations (PR) (3 Units)
Definition and roles of Public Relations, Public Opinion and persuasion; Public Relation activities; Public Relations tools and strategies; Performance/provision of goods services informing: Objectives of Public Relation activities. Researching the “public” of PR. Channels of Public Relation activities; Gains of successful Public Relation activities; Ways of achieving good public image. PR and the media; PR management and theory; Public Relations campaigns and tactics; marketing communication and Public Relations: communication planning, research and evaluation. PR planning; lobbying; contemporary media and popular culture; corporate social responsibility (CSR); political communication; emerging global issues in PR
MKT 326 Purchasing and Supply Management (3 Units)
The course is designed to enable the students acquire the skill relevant to acquiring goods and raw materials for both private and public organizations. The course will cover the following areas – meaning of purchase, purchasing organization, purchasing policy, procedures, and documentation, the various rights in purchasing (right quality, right quantity, right time, right price). Suppler sourcing and evaluation and negotiation, information systems, etc.
CMS 329 Application of Computer to Business (2 Units)
Brief History of Computers and Computer Generation. Classification of computers. Structure of a general purpose computer. Number systems. The stored program. Technique of problem solving. Flow-charting, stepwise refinement. Algorithm for searching, sorting and merging of ordered lists Data preparation. 1/0 Devices. Data Types. Data Representation; Data capture. Problem-oriented languages. BASIC and FORTRAN programming. Arithmetic expression; assignment statement; 1/0 commands; Logical expression; arrays: sequencing, alternation and interaction; sub-programmes and parameters. Elementary Numerical. Fortran dialects. Features of Fortran IV. Further Fortran IV programming – double precision arithmetic: complex number computation; logical. If statements; EXTERNAL statements; calling parameter techniques. String processing. File linear lists, stacks, queues, deques, linked lists. Three Basic computer architecture. Assembly language, Loaders, Operating systems PASCAL programming.
BUS 326 Introduction to Social Psychology (2 UNITS)
This course offers a broad introduction to social psychology, the scientific study of human social influence and interaction. It will explore the various ways people think about, affect, and relate to one another. The course will cover the following:
Social self concept, social judgment, attitudes, persuasion, conformity, aggression, helping behavior, prejudice and interpersonal relationships; culture; group influences
ABF 321 Quantitative Analysis II (2 units)
(please see content above)
MKT 316 E-MARKETING (2 UNITS)
This course is designed to introduce candidates to fundamental principles of e-commerce, e-marketing, and e-business. Relating the principles to the Nigerian economy, the candidates are expected to have a good grasp of how internet can be used to sales, communication cost reduction, and a brand building tool. The candidates also should be able to explain basic internet technology as well as practical application of internet and e-commerce to Nigerian economy.
Understanding the internet
Meaning of internet, getting connected to the web, dial-up connection, full access, digital satellite link, radio connection.
Choosing an ISP
Browsing the internet and accessing a website.
The meaning and usage of internet technology such as File Transfer Protocol (FTP), the Gopher, Telnet, The Bulletin Board Services (BBS), World Wide Wide (www), etc
Challenges of Cyber Marketing
Meaning of Cyber Marketing, its Origin and objectives,
The allures of e-commerce and types of e-commerce such as B2B, B2C, B2B2C,
The pitfalls of internet marketing,
Roles of internet incubators
Creating and Maintaining Market Presence on the Internet
The role of mission and objectives,
Crafting a Web business model, defining market focus and how to reach target customer and get paid for their procurement.
Designing the Website, what type of website, promotional site, content site and transaction sites set up cost.
The project team, site launching and implementation,
Branding and popularizing the website
The Internet and the Marketing Mix
Understanding of the component of the marketing mix in relation to the internet marketing,
The Nude economy, Product development process, protocol development, Economic and Technical feasibility, Test Marketing, Product launch, etc.
Web based advertising and advertising tools, Ad serving, Advertising on free ware and Share ware, commercial on-line services advertisers,
Customer relationship management, advertising cost, public relations and sales promotion on internet, salesmen and the internet
Factors affecting pricing on the internet, price intelligence and demand and supply chain management. Internet marketing and Disintermediation.
The Internet and e-commerce Selected Applications
Internet based accounting
On-line employment Bureau
The internet and Air Travel Agency,
Marketing of Music,
Financial services and Tours, the Internet and Stock broking, etc
Factors to consider in buying shares of Internet firm.
e-Customer and e-Tools
Introduction to e-Customers motivation, expectation,
On-line buying process, on-line information processing,
On-line relationships and loyalty, Customer profiles, the post Customer in relation to World and Nigeria economy.
ntroduction to e-tools such as interactive digital TV and Radio, Mobile device interactive kiosks, ID-ROMs and Interactive business cards.
Introduction to traffic building, search engines, Portals, Link building banner,
Offline traffic building, Control and resources relating them to the Nigerian economy
* Introduction to e-planning, situation analysis, objectives, strategies, tactics, action, control and resources.
MKT 410 INTERNATIONAL MARKETING AND EXPORT TECHNIQUES (2UNITS)
Overview of international and multinational global marketing and strategies; concept of psychic distance in international marketing; basic concept in international marketing; forms of international market entry strategies; barriers to international marketing practices; international marketing environment; international marketing and the marketing mix elements; export marketing; risks in international marketing; analysis of international market opportunities; developing strategies plan in international marketing; organizing and implementing international marketing policies and strategies; evaluation and control of international marketing operations. Export Marketing and export techniques. Financing foreign trade: role of banks; balance trade and payments issues; international market segmentation; role of government in international marketing; Globalization of markets and trade agreements: GATT, EFTA, WTO, and NAFTA; criteria for Global marketing strategic alternative. International marketing selection and techniques; overcoming hidden and not hidden barriers and challenges affecting success in globalization.
MKT 411 Promotion and Marketing Communication (3UNITS)
Introduction: Definitions; role of promotion in marketing; consumer behaviour and marketing promotion and communication; creativity in marketing promotions and communications; elements of marketing promotions/communication-mix; objective and barriers to effective communication;
Advertising: meaning, objectives, types and functions; the role in brand and trade marks label; advertising techniques: humor, novelty, endorsement and unique selling proposition (USP); types of media, characteristics and criteria for media selection etc; sales promotion: meaning, objectives, tools etc; personal selling; public relations and publicity: public relations and consumerism; effectiveness of PR activities and codes of ethics and roles of Nigeria Institute of Public Relation (NIPR)
Environmental influences on promotion/marketing communication: the marketing communication process and its elements; the value of models, the common communication process models and their criticisms; the importance and influence of environmental variables on marketing communication development of effective communication in marketing, non-verbal behavior in communication. The AIDA concept. Ethical and legal environments for marketing promotions and communications; budgeting and appropriation; considerations for efficient and effective marketing promotions and communications; though on marketing promotions/communications; regulations and control of marketing promotion strategy; integrated marketing promoting strategy. Management of the Promotion, Programme Ethical and Legal Environmental of Promotion.
MKT413 INNOVATIONS IN MARKETING (2UNITS)
Innovations and Economics growth. Incentive for commercial innovations. Organizational variable that stimulate innovation-techniques of technological assessment . Diffusion of innovations in both industrial consumer markets; effects of diffusion technology transfer. Pattern of diffusion. Factors that influence innovation adoption decision.
MKT 414 MARKETING RESEARCH (2UNITS)
Application and role of marketing research; fieldwork and desk research, research process; users and doers of marketing research; marketing research and marketing information system (MIS); the marketing research process; marketing research in Nigeria, scope, problems and trends. Management of research efforts: research brief; the research proposal, research budgets and types of research. Planning the research project: research objectives and plan; specifying primary data acquisition methods; secondary data sources; field work process and comparative data sources and associated problems. Performing the data collection: population and sample; sampling process and selection etc; forecasting and gathering market intelligence. Selected application of marketing research: motivation research; advertising research, product research, sales research. Corporate image research etc. test marketing: definition; problems, pitfalls and overcoming them. Ethical Issues in Marketing Research.
MKT415 RETAIL AND WHOLESALE MANAGEMET (2UNITS)
Relationship between retailing and wholesaling, retailing and wholesaling in Nigeria; frame work for strategic retailing; strategy planning process; competitive strategic for both retail and wholesale institutions, the financial plan, merchandising, store layout and merchandise presentation, contact with vendors others.
MKT 416 PRODUCT DEVELOPMENT and INNOVATION (2UNITS)
Nature of product: definition; tangible and intangible products; essential components of all products; product mix, product offer and product value and product differentiation. Consumer and industrial products: meaning, classification, characteristics and difference. Product life cycle (PLC): nature, characteristics, usage and limitations of PLC and factors affecting PLC. Product planning: meaning and examples of marketing strategies etc. product mix strategy: validity of product modification; optional product mix; dilemma of product positions, product price, product line pricing etc. Introduction to the concepts of product development: nature, why new product is introduced, criteria for adding new product etc. Branding, packaging and labeling; product adoption process and product testing. Technology and new product including relationship between invention, innovations and diffusion, product innovations in the firm including creativity and innovation. Alternative innovation strategies. Factors that influence innovation adoption decision; Innovations and Economics growth; Incentive for commercial innovations. Organizational variable that stimulate innovation-techniques of technological assessment; Diffusion of innovations in both industrial consumer markets; effects of diffusion technology transfer; Pattern of diffusion; Factors that influence innovation adoption decision.
ABF 413 BUSINESS POLICY (2UNITS)
Concepts of strategy in relation to business, Corporations, and Management. Linkage between organization and their environments. Concepts of policies, decision-making, business objective, performance criteria, structure, and managerial behaviours. Practice in calculating simple financial and economic indices from business data and other accounting information. Learning the behavioural implications of courses of action. Analyzing a firm’s opportunities and threats, strengths and weaknesses. Selecting strategies and structures of public liability companies from their published annual reports. Developing clear business objectives, setting clear strategies and policies, and presenting structures that are capable of being used in implementing chosen strategies. Organic Business functions of marketing, production, finance, and personnel in Nigeria. Management process of corporate planning. Budgeting and control, business performance appraisal, managing by objectives, motivating group and individual efforts and generally relating an organization to the changes taking place in its environment. Predicting the dynamic environment. Impact of environmental changes on the strategies and performance of a firm. Analysis of the role of employee and managerial behaviour in success or failure of strategy implementation. Integrated analysis. Recent developments affecting the strategy formulation and implementation processes of firms in Nigeria.
MKT 417 SEMINAR IN MARKETING (1UNIT)
The course introduces students to the most recent research in the area of theories and practice of marketing. The content of the course is expected to vary from year to year. Areas covered include the development of marketing thought, consumer behavior theories, decision-making, logistics and distribution; marketing strategies, E-marketing, International marketing and business, Export techniques etc. Each student is expected to make at least one presentation during the course, focusing on these areas outlined.
MKT 413 MARKETING ETHICS & PROFESSIONAL MARKETING PRACTICE (2UNITS)
1. Marketing Ethics
- Meaning and Definition
- Ethical Philosophies and Concepts
- Social Responsibilities
- Ethical Responsibilities
- Fundamental Techniques for Studying Ethics
- Some Morally Difficult Situations on Marketing
- The unsatisfied Consumer/Customer
- Meaning and Definition
- Causes of Consumerism
- Government Responses to consumerism through consumer protection Agencies in Nigeria.
- Consumerism: Implications for Marketing Management
3. Consumer Education
- Meaning of Consumer Education: What it entails
- The importance of Consumer Education
- Reasons for Consumer Education
- Techniques for Consumer Education
- Consumer Training on How to Use products.
- Meaning and Definition
- Green Marketing
5. Professional Marketing
- Meaning of Profession
- The Importance/Role of Professional Marketing on Economic Development
- Regulatory/Supervisory of Marketing practice and profession
- Professional Bodies and Regulatory Agencies
- Such as MIMN, NIPR, APCON, NAFDAC, etc.
- Consumer protection Agency, NDLEA, SON, BON, NAN etc.
6. Case Studies
MKT 400 PROJECT RESEARCH (4UNITS)
(pre-requisite CMS 313)
This is the final year research project intended to test the student’s skill in analyzing and writing research report based on an empirical or library study of a specific subject matter on topic in Marketing. Or this is the personal B.Sc. research project to be carried out by the students under supervision. The research should be of a problem solving nature. The goal is to develop in the students the ability to identify problems and to take informed decisions. The product of the students effort shall be typed and bound in a prescribed format.
MKT 421 MARKETING LOGISTICS (3UNITS)
Marketing logistics has to do with the following inter-related sub specialties, transportation inventory, control, warehousing, packaging, order processing, material handling and physical distribution. Introduction to marketing logistics, optimization of distribution centre. Plant capacity and warehousing channels of distribution. Inventory handling and control. The order processing cycle. Logistics and packaging, materials handling, transportation; The transportation system in Nigeria; The future of transportation in Nigeria; total distribution cost concept: minimizing total distribution costs. Scheduling: definition and objectives; how to schedule vehicles for deliveries; associated problems with scheduling etc. local delivery: meaning; problem of economic delivery; plan for economic delivery.
MKT 422 INDUSTRIAL MARKETING (2 UNITS)
Introduction: definition of industrial marketing and market consideration of industrial marketing; differences between the producer and consumer markets; factors affecting industrial goods purchasing; distribution and participants in industrial markets.
Strategy formulation in the industrial market: assessing opportunities, industrial market segmentation, target marketing and positioning. Formulation of product plan: developing product strategy, innovation and new product development. Organizational buyer: definition; demand for organization products; factors affecting industrial product decisions; major types of buying situations and steps in industrial buying. Buying process: definition of buying process as a system of input and output; the Bayesian model, Hobbeian model and marketing implications of these models. Pricing and distributions in industrial marketing. Government market: definition, objectives and operation of government market
MKT423 MARKETING MANAGEMENT (3UNITS)
A course designed to build upon and developed the concepts and ideas introduced in the previous marketing courses, it is the capstone of marketing courses and looks at marketing from the managerial viewpoint.
Application of the fundamental principles of management to the Marketing function. The organization, planning, control and co-ordination of the Marketing function. Organization of the Marketing plan, co-ordination and interaction of the whole Marketing function (product, physical distribution, pricing and promotion), Marketing and Social Responsibility, Consumer Behavior etc.
MKT 424 AGRICULTURAL MARKETING (2 UNITS)
This course is designed to enable the students apply their knowledge of marketing to the areas of agricultural products and mineral resources. The course will cover the following areas: the nature and scope of agricultural marketing; growth of agricultural marketing and the role of farmers and other participants in agricultural marketing and expansion. Pricing in agricultural marketing: differences between agricultural and non-agricultural product prices; the effect of supply and demand on pricing of agricultural products; reasons for seasonal price fluctuations. Physical distribution: definition of physical distribution as a marketing function; modes of distributing agricultural products in Nigeria and the impact of freight charges on agricultural products; the cost of physical distribution in Nigeria. The role of government in agricultural marketing; government regulation and subsidies in promoting agricultural products; importance of agricultural credit scheme; international markets: factors affecting agricultural products in international markets and functions of commodity boards. identification the various agricultural products and mineral resources; marketing problems of the Agricultural products, marketing strategies of agricultural products and petroleum product in Nigeria. The application of the marketing variables to the marketing of the agricultural products.
BUS 424 INTERNATIONAL BUSINESS (2UNITS)
Introduction: The concept of International Business, Classical Trade Theory: Introduction, Mercantilism and National Building, Free Trade (Theory of Absolute Advantage), Theory of comparative advantage, The Assumptions of classical Trade Theory, Modern Trade Theory: Factor Proportions and Factors Intensity, Offer Curves – Reciprocal Demand and Supply, Dynamic Factors. Changing the Basis of Trade, Terms of Trade Measures, and The Effects of Tariff; International Finance: Balance of Payments Accounting – Credits, Debits, and Current Account, Balance of Payment Accounting – The Financing Accounts, National Income, Prices and Trade Balance, The Foreign Exchange Markets, Relatively Fixed Rate System. The Gold and Gold Exchange standard. International Business Environments.
BUS 425 COMMODITY EXCHANGE AND FUTURES MARKETING (2 UNITS)
Commodity Exchange: What is the commodity exchange? Types of commodity exchange and in Africa future exchanges; types, functions, organization and management. Mechanics of future markets, orders ; Various types of futures contract; Variants of future and stock market (derivative). Foreign current interest rates, futures and stock futures mechanism operation. Prospect of and impediment of development of future and commodity exchange in Nigeria.